Since its pilot in 2017, the ICON Direct program has grown from six courses to more than 600 courses—saving students over $5 million in textbook costs.  

The ICON Direct inclusive access program delivers discounted digital materials and homework platforms in ICON, which is made possible through the University of Iowa’s membership in the Unizin consortium.    

In the 2020-21 academic year, 17,230 students saved an average of $144 in the ICON Direct program. The program has already served 15,655 students in the 2021-22 academic year.   

In fall 2021, Top Hat Classroom Pro, a response system that promotes student engagement, was offered for the first time as an ICON Direct digital item. This initiative saved each student who purchased a license $35 off of the retail price.    

The ICON Direct program looks to continue its growth and positive impact by providing affordable content to UI students.